Social Media

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Cuando se trata de contenido, demasiadas marcas se centran en lo que quieren compartir con su público y no se detienen a pensar en lo que su público realmente quiere ver.

Es importante asegurarse de que el contenido que está creando o compartiendo es realmente relevante para su audiencia. Y para hacer esto, usted necesita entender exactamente quién es su audiencia antes de decidir sobre su contenido y estrategias sociales.

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[av_heading tag=’h3′ padding=’10’ heading=’El desarrollo de la audiencia puede responder a muchas preguntas importantes tales como:’ color=» style=» custom_font=» size=» subheading_active=» subheading_size=’15’ custom_class=» admin_preview_bg=» av_uid=’av-j8opf’][/av_heading]

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Al aprovechar las conversaciones en línea sobre su marca industrial, serás capaz de recopilar información basada en datos de cualquier cosa, desde tus productos y servicios hasta opiniones sobre sus competidores. ¿Qué piensa la gente de su producto? ¿Cuál es su demografía? ¿Cuán influyentes son? ¿Hay alguna tendencia o patrón en la conversación? Con el uso de estos datos de consumo serás capaz de tomar decisiones que pueden mejorar mucho el éxito de su negocio.

Por ejemplo, la escucha social puede decirle los mejores momentos para hablar sobre su producto. Usando los datos de las redes sociales, un canal de televisión bien conocido dirigido a los adolescentes se dio cuenta de que las tendencias en la conversación en torno a su marca varía de manera diferente del tiempo escolar a las vacaciones. Aferrarse a esto les permitió tomar decisiones efectivas sobre cuándo orientar su audiencia con contenido en línea para obtener el máximo efecto.

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[av_heading tag=’h6′ padding=’30’ heading=’Auditoría de medios sociales’ color=» style=’blockquote modern-quote’ custom_font=» size=’40’ subheading_active=» subheading_size=’15’ custom_class=» admin_preview_bg=» av_uid=’av-38xjyj’][/av_heading]

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Con el fin de hacer un impacto, su estrategia de medios sociales debe comprometerse con el público adecuado. Nuestra auditoría de medios sociales analiza quiénes son sus audiencias, de qué están hablando y qué sitios para construir una estrategia que impulse el compromiso.
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La amplificación de los medios sociales es la respuesta a varios objetivos de marketing de contenido, incluyendo generación de leads, conocimiento de marca y participación social.
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[av_testimonial_single src=» name=’ Paul Barron’ subtitle=’CEO- Foodable’ link=’http://’ linktext=» av_uid=’av-1gltg3′]
«Utilizo las redes sociales como un generador de ideas, un mapeador de tendencias y una brújula estratégica para todos nuestros negocios en línea «.
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Contáctanos


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